Strategi Pemasaran Wardah Di Indonesia
Keywords:
Strategy, Marketing, Wardah in IndonesiaAbstract
This research aims to analyze and evaluate the marketing strategies implemented by the Wardah cosmetics brand in Indonesia. Through a qualitative approach, data was collected through interviews with Wardah management, market observations, and analysis of related documents. The findings show that Wardah has successfully implemented a marketing strategy that focuses on appropriate market segmentation, the use of social media and influencer marketing, as well as consistent product quality. By understanding Indonesian consumer preferences and utilizing digital platforms effectively, Wardah is able to strengthen its brand image and maintain its position as one of the market leaders in the halal beauty industry in Indonesia. The implications of this research provide valuable insights for other brands in similar industries as well as contribute to further understanding of marketing strategies in the Indonesian cosmetics market.
References
Agustin, D. I., Hasanah, U., Gusliyani, A., & Laksana, A. (2024). Strategi Pemasaran Guardian Ramayana Kota Serang Dalam Meningkatkan Penjualan Produk Wardah. Jurnal Mahasiswa: Jurnal Ilmiah Penalaran Dan Penelitian Mahasiswa, 6(1), 45–54.
Alifah, F. D. (n.d.). Analisis Strategi Pemasaran pada Wardah Beauty House Bogor.
Ayu, C. C. (2017). Strategi komunikasi brand wardah kosmetik dalam memasarkan produk kosmetik halal. UIN Syarif Hidayatullah Jakarta: Fakultas Dakwah dan Ilmu Komunikasi, 2017.
Effendy, A. A. (2019). Analisis bauran pemasaran dalam meningkatkan volume penjualan Azka Toys Pamulang Tangerang Selatan. Jurnal Ilmiah Feasible (JIF), 1(1), 66–82.
Fortunisa, A. (2016). Studi Kasus Analisis Strategi Branding Pada Produk Consumer Goods Dan Jasa Aplikasi Di Indonesia.
Masan, C. D., Fanggidae, R. E., Kurniawati, M., & Bunga, M. (n.d.). ANALISIS STRATEGI PEMASARAN DALAM MENINGKATKAN VOLUME PENJUALAN PADA TOKO ANGKASA BARU KOTA KUPANG.
Mubarok, N. (2017). Strategi pemasaran islami dalam meningkatkan penjualan pada Butik Calista. I-ECONOMICS: A Research Journal on Islamic Economics, 3(1), 73–92.
Safitri, N. (2020). Endorsement Sebagai Trend Media Pemasaran Dalam Perspektif Ekonomi Islam (Studi Pada Masyarakat Kota Banda Aceh Sebagai Pengguna Produk Wardah Kosmetik). UIN Ar-Raniry Banda Aceh.
Syah, A. (2023). Strategi Pemasaran.
